Because you are broadcasting live on social media, care should be taken to plan carefully strike a balance, so that your social media marketing videos are spontaneous, yet controlled. You certainly don’t want to damage your reputation with a careless broadcast from your restaurant. Yet it is the natural and relaxed style associated with live-streaming that makes it so effective for promoting your restaurant on social media.
Live-Stream High-Quality Video to Promote your Restaurant
Make sure to pay attention to video quality. Poor quality video (and audio) abounds online, but that is not permission for you to follow suit. Learn a little about the basics of shooting video by reading our Learning Center Article “Restaurant Marketing Strategy: Vlogging”. There are also many great tutorials online that will help you learn how to shoot a great looking live-streaming video for your restaurant.
Keep Your Restaurant’s Social Media Active By Live-Streaming Regularly
The more often you broadcast your restaurant events, interviews, and personality, the more opportunity you have to gain a loyal following. Announce ahead of time on your social media accounts when you’re going to broadcast live, to build anticipation and excitement. Live streaming is one of the easiest ways to fuel your restaurant’s online marketing strategy with content, across all your social media accounts.
Broadcasting at the same time every day or every week also gives your restaurant’s online followers a chance to interact with you on a regular basis. You can respond to chat comments in real time, which makes them feel special and builds fans and customer loyalty in a major way!
Live Streaming Ideas to Market your Restaurant:
Learn to cook with our Master Chef — Everyone loves cooking shows and learning kitchen tips from an expert!
Meet the Owner — A great rags to riches tale will inspire people and a chance to hear the little-known story of how the restaurant got started will surely pique their curiosity.
Take a Tour of Our Restaurant — This is a great way to connect with potential new customers as they watch you charismatically share the design and story of the decor, challenges during building etc.
Host a Question and Answer Video — Host a Q and A where you answer questions from live viewers. They will love hearing their name called out and their questions answered live.
Live-Stream Events — Show live events while they're happening so people can see how much fun it is to be there.
Decorating and Setting up for a Big Event — People like to see a “before and after”. They can watch you transform from one arrangement to another. For example, holiday decorating or moving things for a wedding, banquet or live music.
Show the staff having fun — By showing the vision and culture of the restaurant you share your passion and it will draw people to you.
“Behind the Scenes" — How do you get ready for dinner service? Interview with the Chef and staff. Show the back-of-house and how it’s well organized and clean.
Entice Viewers With Food — Viewers can watch the kitchen staff and the Chef prepare one of your signature dishes or tease them with a new menu item you’ve created. What a good way to communicate how your restaurant is working hard to provide great food!